La transmisión de autoridad al hablar en público en mujeres y hombres: diferentes errores, mismo resultado = The communication of authority in female versus male discourses: different errors, same result

Javier Bernad Santa Olalla

Resumen


Resumen

Nuestro objetivo es determinar si las mujeres cometen más errores de comunicación no verbal que los hombres al dirigirse a una audiencia. Obtenemos las conclusiones de este estudio a partir de una muestra de futuros directivos, estudiantes de programas máster en administración de empresas. Planteamos la hipótesis de que las mujeres hacen un mayor uso involuntario de gestos que denotan una menor autoridad, y concluimos que no es así: tanto las mujeres como los hombres caen en errores de transmisión no verbal en la misma proporción, aunque sí que existen diferencias en algunos de los tipos de errores cometidos.

Abstract

The objective of this study is to determine whether women incur in more nonverbal communication errors than men when speaking to an audience. We draw our conclusions from a sample of future managers, as our subjects are students of master’s programs in business administration. We set out to prove the hypothesis that women make a wider involuntary use of gestures that detract from their transmission of authority. We conclude that this is not the case, proving our hypothesis wrong: both women and men incur in the same proportion of errors, albeit different, in communicating power through their nonverbal language.


Palabras clave


Hablar en público; lenguaje no verbal; diferencias de género; autoridad; liderazgo; presentaciones; poder; Public speaking; nonverbal language; gender differences; authority; leadership; presentations; power

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Referencias


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DOI: http://dx.doi.org/10.18002/cg.v0i13.5102

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