@article{Qiuyang_2015, title={“中国制造”国际形象的 媒体话语研究 = International Image of “Made in China” in Media Discourse}, volume={1}, url={https://revistas.unileon.es/index.php/sinologia/article/view/5180}, DOI={10.18002/sin.v1i1.5180}, abstractNote={<p>本文以《纽约时报》近二十五年对“中国<br />制造”报道为研究对象,从新闻话语的话语主<br />题、话语风格和修辞策略三个方面进行探讨,<br />再现了美国主流媒体对“中国制造”国际形象<br />的历史演变过程。研究表明,以《纽约时报》<br />为代表的美国主流媒介在四个历史阶段对“中<br />国制造”报道的主题涉及“产品标识、知识产<br />权、产品价格与质量、工人工作环境与待遇、<br />中国环境问题”等,新闻报道运用贬义词汇、<br />转述动词、隐喻等语言形式和话语策略,重塑<br />了美国大众对“中国制造”的社会认知模式。<br />“中国制造”的媒体形象变化与中国出口产品的<br />质量直接相关;美国媒体呈现的“中国制造”<br />产品形象与中国国家形象彼此影响。</p><p>This study aims at analyzing language forms,<br />discursive strategies and discourse themes,<br />focusing on the changes of international image<br />of “Made in China” in the news reports of “New<br />York Time” in the past 25 years. The result shows<br />that the image of “Made in China” is constructed<br />through methods of lexical choice, discursive<br />stylistics, and rhetorical strategies, which is<br />modeled under of framework of social cognition<br />and interact with social and economic practices<br />in daily life. The image was reflected in<br />analyzing the theme of the relevant discourse,<br />which covers “product symbol, copyright,<br />product price and quality, working environment<br />and salary of Chinese workers, and Chinese<br />environment” and etc. These reports reconstruct<br />the public’s social cognition towards “Made in<br />China” by using language forms and discourse<br />strategies contain derogatory terms, reporting<br />verbs, and metaphors. These themes correlate<br />with the export good quality of “Made in China”and the image of “Made in China” has a mutual<br />impact with China image.</p>}, number={1}, journal={Sinología hispánica. China Studies Review}, author={Qiuyang, Li}, year={2015}, month={Nov.}, pages={33–46} }