On the Rhetorical Strategies of Psychological Discourse in E-Counselling Response to Lovelorn College Students

Mao Haoran, Zhang Fang


This paper analyses the advantages and

rhetorical strategies of psychological

E-Counselling discourse, based on successful

cases in response to lovelorn college students.

It is found that: (1) Psychological E-Counselling

discourse of college students can be divided

into time-lapse discourse via email and impromptu

online discourse via QQ. Remote communication

via the internet, privacy by anonymity, and

trust in teachers as consultants are the three

main reasons for the increasing number of

lovelorn college students asking their teachers

for psychological E-Counselling, which has

advantages compared to traditional face-to-face

counselling, and also broad application prospects;

(2) The rhetorical strategies of psychological

E-Counselling discourse in response to lovelorn

college students include: setting interlocking

leading questions to understand the psychological

distress of students, employing appropriate

rhetorical questions straight to the point to cut

off negative turns of dialogues, establishing

proper psychological frames of reference to

undermine the negative self-judgement of

students, citing topic-related words, phrases

and stories which are with philosophical ideas

or popular at the time to strike a chord with

students, providing concrete suggestions to

reactivating students, and making use of group

discourse at interactive platforms as an

additional strategy.


lovelorn; college students; discourse and rhetoric; psychological E-Counselling.

DOI: http://dx.doi.org/10.18002/sin.v2i1.5253


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