El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics

Alberto Levy

doi:10.18002/pec.v0i14.593

Autores

Alberto Levy Universidad de Buenos Aires. Facultad de Ciencias Económicas y Empresariales

DOI:

https://doi.org/10.18002/pec.v0i14.593

Palavras-chave:

Segmentación, Diferenciación, Paradigma, Percepción, Cognición, Evolución Segmentation, Differentiation, Paradigm, Perception, Cognition, Evolution

Resumo

Resumen

Las concepciones tradicionales con respecto a la Estrategia Competitiva y a la dinámica de los sectores industriales han sido casi siempre orientadas hacia el lado de la demanda, el Posicionamiento de las marcas, o hacia el lado de la oferta, la Productividad de los recursos. En este artículo se presenta el concepto de “paradigma vincular” para entender a la Estrategia Competitiva y la Dinámica de los Sectores Industriales. Este concepto liga el posicionamiento con la productividad desde un abordaje cognitivo, interactivo y sistémico.

Abstract

Almost all of the traditional views regarding Competitive Strategy and Industrial Sector Dynamics have been oriented towards the demand side, this is a brand Positioning bias, or towards the supply side, this is a resource Productivity bias. This paper introduces the concept of “vincular paradigm” to understand Competitive Strategy and Industrial Sector Dynamics from a cognitive, interactive and systemic approach

Downloads

Não há dados estatísticos.

Referências

Abell, D.F. y Hammond, J.S. (1979). Strategic market planning: Problems and analytical approaches. Englewood Cliffs, NY: Prentice-Hall.

Alonso, M. (Ed.) (1990). Organization and change in complex systems. New York, NY: ICUS, Paragon House.

Anderson, J.R. (1995). Cognitive psychology and its implications (4a ed.). New York, NY: W.H. Freeman & Co.

Arrow, K.J. (1958). Utilities, attitudes, choice: A review article. Econometrica, 26(1), 1-23.

Balcetis, E. y Dunning, D. (2006). See what you want to see: Motivational influences on visual perception. Journal of Personality and Social Psychology, 91(4), 612-625.

Bandura, A. (1986). Social foundations of thought and action: A social-cognitive theory. Upper Saddle River (NJ): Prentice-Hall.

Bar-Tal, D. (1990). Group beliefs. A conception for analyzing, group structure, processes, and behaviour. New York, NY: Springer-Verlag.

Ceruti, M. (1994). El mito de la omnisciencia y el ojo del observador. En P. Watzlawick y P. Krieg (Comps.), El ojo del observador. Contribuciones al construccionismo. Barcelona: Gedisa.

Chun, H. y Nadiri, M.I. (2002). Decomposing productivity growth in the US. Computer Industry. National Bureau of Economic Research, Working paper nº 9267.

Dienes, Z. y Perner, J. (1999). A theory of implicit and implicit knowledge. Behavioral and Brain Sciences, 22, pp. 735-808.

Dror, I. (2005). Perception is far from perfection: The role of the brain and mind constructing realities. Behavioral and Brain Science, 28(6), 763-763. (doi:10.1017/S0140525X05270139).

Dror, I.E. y Fraser-Mackenzie, P.A.F. (2008). Cognitive biases in human perception, judgement and decision making: Bridging theory and the real world. En K. Rossmo (Ed.), Criminal investigative failures. New York, NY: Taylor & Francis.

Enwistle, N. (1987). A model of the teaching-learning process. En J.T.E. Richardson, M.W. Eysenck y D. Warren-Piper (Eds.), Student learning: research in education and cognitive psychology. Milton Keynes: Open University Press and SHRE.

Filson, D. y Franco, A.M. (1999). Industry evolution: New technologies and new firms. Claremont Colleges Working Papers, Department of Economics, Iowa University.

Flavell, J.H., Miller, P.H. y Miller, S.A. (2002). Cognitive development (4a ed.). Upper Saddle River, NJ: Prentice Hall.

Fransman, M. (2001). Analising the evolution of industry: The relevance of the telecomunications industry. Economics of innovation and new technology. Institute of Japanese-European Technology Studies, University of Edinburgh.

Gerloff, E.A. (1985). Organizational theory and design: A strategic approach for management. New York, NY: McGraw.

Hamel, G. y Prahalad, C.K. (1989). Strategic intent. Harvard Business Review, may-june, 63-76.

Hamel, G. y Prahalad, C.K. (1990). The core competence of the organization. Harvard Business Review, 68, 79-91.

Hardman, D. (2009). Judgment and decision making: Psychological perspectives. British Psychological Society. West Sussex, UK: BPS Blackwell.

Hogarth, R.M. (1994). Judgement and choice: The psychology of decision. New York, NY: John Wiley & Sons.

Kahneman, D. y Tversky, A. (1984). Choices, values and frames. American Psychologist, 39, 341-350.

Kotler, P. (1980). Marketing management analysis, planning and control. Englewood Cliffs, NJ: Prentice-Hall.

Levy, A.R. (1983). Estrategia competitiva. Buenos Aires: Ediciones Macchi.

Levy, A.R. (1996). Mayonesa. Buenos Aires: Ediciones Granica.

Levy, A.R. (2003). Liderando en el infierno. Competitividad de empresas clusters y ciudades. Buenos Aires: Paidós.

Levy, A.R. (2007). Estrategia, cognición y poder: Cambio y alineamiento conceptual en sistemas sociotécnicos complejos. Buenos Aires: Ediciones Granica.

Levy, A.R. (2010). Desarrollo competitivo y dinámica de los sectores industriales. Recuperado de http://ebiblioteca.org/?/ver/76509

Molinari Marotto, C. y Duarte, D.A. (1998). El concepto de ‘modelo mental’ y su papel en la investigación neurolingüística de las anáforas. Revista del Instituto de Investigaciones de la Facultad de Psicología, 3(1), 27-39.

Mowery, D.C. (1999). The global computer software industry. En D.C. Mowery y R.R. Nelson (Eds.), The sources of industrial leadership. Cambridge: Cambridge University Press.

Osman, M. (2010). Controlling uncertainty: Decision making and learning in complex worlds. West Sussex, UK: John Wiley & Sons.

Pessemier, E.A. (1977). Product management: Strategy and organization. West Sussex, UK: John Wiley & Sons.

Porter, M. (1990). The competitive advantage of nations. New York, NY: Free Press.

Pozo, J.I. y Monereo, C. (1999). Las concepciones sobre el aprendizaje como teorías implícitas. En J.I. Pozo y C. Monereo (Eds.), El aprendizaje estratégico. Madrid: Santillana.

Prigogine, I. (1996). El fin de las certidumbres. Santiago de Chile: Andrés Bello.

Putnam, H. (1960). Minds and machines. En S. Hook (Ed.), Dimensions of mind. New York, NY: Collier.

Quinn, J.B. (1992). Intelligent enterprise. A knowledge and service based paradigm for industry. New York, NY: The Free Press.

Rabossi, E. (1995). Filosofía de la mente y ciencia cognitiva. Barcelona: Paidós Básica.

Rivière, A. (1986). Razonamiento y representación. Madrid: Siglo XXI de España Editores.

Rivière, A. y Núñez, M. (1996). La mirada mental. Buenos Aires: Aique.

Rokeach, M. (1968). Beliefs, attitudes and values. San Francisco, CA: Jossey Bass.

Sanders, T.I. (1998). Strategic thinking and the new science. Planning in the midst of chaos, complexity and change. New York, NY: Free Press.

Schelling, T.C. (1960). La estrategia del conflicto. Madrid: Tecnos.

Stibel, J.M. (2005a). Mental models and online consumer behavior. Behavior & Information Technology, 24(2), 147-150.

Stibel, J.M. (2005b). Increasing productivity through framing effects for interactive conumer choice. Cognition, Technology and Work, 7(1), 63-68.

Stibel, J.F., Dror, I.E. y Ben-Zeev (2008). The collapsing choice theory: Dissociating choice and judgment in decision making. Theory and Decision, 66(2), 149-179.

Tennant Snyder, N. y Duarte, D.L. (2003). Strategic innovation: embedding innovation as a core competency in your organization. San Francisco: Jossey-Bass.

Tory Higgins, E. (2000). “Social cognition: learning about what matters in the social world”. European Journal of Social Psychology, 30, 3-39.

Von Glasersfeld, E. (1984). An introduction to radical constructivism. En Watzlawick, P. (Ed.), The invented reality. New York, NY: Norton.

Vosniadou, S. (1994). Capturing and modeling the process of conceptual change. Learning & Instruction, 4, 45-69.

Wang, Z. (2003). New product diffusion and industry life cycle. Departamento de Economía, Universidad de Chicago.

Warner Burke, W. (2002). Organization change: Theory and practice. London: Sage Publications.

Watzlawick, P. (Ed.) (1984). The invented reality. How do we know what we believe we know? Contributions to constructivism. New York, NY: Norton.

Watzlawick, P., Bavelas, J.B. y Jackson, D. (1967). Pragmatics of human communication. A study of interactional patterns, pathologies and paradoxes. New York, NY: Norton.