“中国制造”国际形象的 媒体话语研究 = International Image of “Made in China” in Media Discourse
DOI:
https://doi.org/10.18002/sin.v1i1.5180Keywords:
“中国制造”；媒体话语；产品的媒 体形象；国家形象 “Made in China”, “media discourse”, media image of product, national image.Abstract
本文以《纽约时报》近二十五年对“中国
制造”报道为研究对象，从新闻话语的话语主
题、话语风格和修辞策略三个方面进行探讨，
再现了美国主流媒体对“中国制造”国际形象
的历史演变过程。研究表明，以《纽约时报》
为代表的美国主流媒介在四个历史阶段对“中
国制造”报道的主题涉及“产品标识、知识产
权、产品价格与质量、工人工作环境与待遇、
中国环境问题”等，新闻报道运用贬义词汇、
转述动词、隐喻等语言形式和话语策略，重塑
了美国大众对“中国制造”的社会认知模式。
“中国制造”的媒体形象变化与中国出口产品的
质量直接相关；美国媒体呈现的“中国制造”
产品形象与中国国家形象彼此影响。
This study aims at analyzing language forms,
discursive strategies and discourse themes,
focusing on the changes of international image
of “Made in China” in the news reports of “New
York Time” in the past 25 years. The result shows
that the image of “Made in China” is constructed
through methods of lexical choice, discursive
stylistics, and rhetorical strategies, which is
modeled under of framework of social cognition
and interact with social and economic practices
in daily life. The image was reflected in
analyzing the theme of the relevant discourse,
which covers “product symbol, copyright,
product price and quality, working environment
and salary of Chinese workers, and Chinese
environment” and etc. These reports reconstruct
the public’s social cognition towards “Made in
China” by using language forms and discourse
strategies contain derogatory terms, reporting
verbs, and metaphors. These themes correlate
with the export good quality of “Made in China”and the image of “Made in China” has a mutual
impact with China image.
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