Infotainment in the campaign for the 2015 Spanish general election: An analysis of El Hormiguero from a gender perspective

María Pilar Rodríguez Pérez; Miren Berasategi

doi:10.18002/cg.v0i11.3608

Authors

María Pilar Rodríguez Pérez Universidad de Deusto - España
Miren Berasategi Universidad de Deusto - España

DOI:

https://doi.org/10.18002/cg.v0i11.3608

Keywords:

Women politicians, general elections, infotainment, stereotypes, sexism

Abstract

Within the new landscape of political communications characterized by infotainment in prime time television programs, this article analyzes the presence of four political representatives in El Hormiguero to explore if their appearances reinforce gender stereotypes. The analysis of the television programs reveals a substantial progress in the elimination of gender stereotypes which the media traditionally convey and reproduce in political campaigns. The analysis reveals a practical elimination of gendered bias in the interviews; the sexist tone remains, however, in other spaces of the television program linked to humor and entertainment practices.

Downloads

Download data is not yet available.

Métricas alternativas

Author Biographies

María Pilar Rodríguez Pérez, Universidad de Deusto - España

Profesora titular en la Universidad de Deusto y es la Investigadora Principal del equipo de investigación “Comunicación”, reconocido por el Gobienro Vasco. Ha escrito y editado 15 libros y 50 artículos y capítulos de libros en estudios audiovisuales, estudios de género, literatura y estudios culturales. Cuenta con dos sexenios reconocidos por la CNEAI. Es profesora visitante habitualmente en universidades norteamericanas como Dartmouth College o University of Chicago y se le otorgó la Cátedra Koldo Mitxelena en 2015. Pertenece al consejo editorial y evaluador de revistas académicas

Miren Berasategi, Universidad de Deusto - España

Licenciada en Humanidades: Comunicación (Deusto, 2004), Máster en Sociedad de la Información y el Conocimiento (UOC, 2008) y Experto Universitario en Métodos Avanzados de Estadística Aplicada (UNED, 2011) y Técnicas de Estadística Multivariante (UNED, 2011). Actualmente es profesora contratada en la Universidad de Deusto.

References

Baudrillard, Jean (1994): Simulacra and Simulation. Ann Arbor: University of Michigan Press.

Berrocal Gonzalo; Salomé; Redondo García, Marta; Martín Jiménez, Virginia and Campos Domínguez, Eva (2014): “La presencia del infoentretenimiento en los canales generalistas de la TDT española”. In: Revista Latina de Comunicación Social, nº. 69, pp. 85-103.

Camille, Elizabeth and Roberson, Kasie M. (2010): “Playing the Gender Card against a Stacked Deck”. In: Robert E. Denton (ed.): Studies of Identity in the 2008 Presidential Campaign. Lanham: Lexington Books, pp. 65-80.

Castells, Manuel (2009): Communication Power. Oxford and New York: Oxford UP.

Coleman, Stephen (2000): “Meaningful Political Debate in the Age of the Soundbite”. In: Televised Election Debates: International Perspectives. London: MacMillan, pp. 9-11.

Debord, Guy (1995): The Society of the Spectacle. New York: Zone Books.

Devitt, James (1999): Framing gender on the campaign trail: women’s executive leadership and the Press. New York: Women’s Leadership Fund.

Dolan, Kathleen (2015): When Does Gender Matter? Women Candidates and Gender Stereotypes in American Elections. Oxford and New York, Oxford University Press.

Fernández, Eduardo (2015): “Albert Rivera no puede con Pablo Iglesias en las ‘elecciones’ de ‘El Hormiguero’. In: El Mundo, 25 de noviembre de 2015, [on line] Available at: http://www.elmundo.es/television/2015/11/25/56559acf22601de6068b45b0.html [24/12/2015].

Ferré, Carmen (2013) (ed.): Infoentretenimiento. El formato imparable de la era del espectáculo. Barcelona: UOC.

Ford, Thomas and Ferguson, Mark (2004): “Social Consequences of Disparagement Humor: A Prejudiced Norm Theory”. In: Personality and Social Psychology Review, vol. 8, nº.1, pp.79- 94.

Groch-Begley, Hannah (2016): “A Comprehensive Guide to Sexist Attacks On Hillary Clinton From The 2008 Campaign”. In: Media Matters for America, [on line] Available at: http://mediamatters.org/research/2016/02/05/a-comprehensive-guide-to-sexist-attacks-onhill/199700 [09/01/2016].

Hayes, Danny; Lawless, Jennifer and Baitinger, Gail (2014):“Who Cares What They Wear? Media, Gender, and the Influence of Candidate Appearance”. In: Social Science Quarterly, nº. 95, pp. 1194–1212.

Lawless, Jennifer L. and Fox, Richard L. (2012): It Still Takes a Candidate. Why Women Don’t Run for Office. New York: Cambridge University Press.

Lenz, Gabriel S. and Chappell, Lawson (2011): “Looking the Part: Television Leads Less Informed Citizens to Vote Based on Candidates’ Appearance”. In: American Journal of Political Science, vol. 55, nº. 3, pp. 574–89.

Lipovetsky, Gilles (2005): Hypermodern Times. Cambridge: Polity Press.

Lockwood, Nancy (2004): “The Glass Ceiling: Domestic and International Perspectives”. In: Research Quarterly, pp. 1-11.

McNair, Brian (1998): The Sociology of Journalism. New York: Oxford UP.

O’Leary, Pamela and Shames, Shauna (2015): “Shattering the Glass Ceiling for Women in Politics”. In: Scholars Strategy Network, [on line] Available at: https://www.scholarsstrategynetwork.org/sites/default/files/ssn_basic_facts_oleary_and_shames_on_shattering_the_glass_ceiling_for_women_in_politics_0.pdf [29/12/2015].

Rodríguez, María Pilar (2012) (ed.): Representaciones de las mujeres políticas en la prensa. Bilbao: Publicaciones de la Universidad de Deusto.

Simelio, Nuria (2015) (coord.): “Proyecto de Monitoreo Global de Medios 2015. Informe Nacional”. In: Who makes the news, [on line] Avaliable at: http://cdn.agilitycms.com/whomakes-the-news/Imported/reports_2015/national/Spain.pdf [19/12/2015].

Thussu, Daya Kishan (2007): News as Entertainment: The Rise of Global Infotainment. Los Angeles, London, New Delhi and Singapore: Sage.

Van Dijk, Teun A (1999): “El análisis crítico del discurso”. In: Anthropos, nº. 186, pp. 23- 36.