A Pragma-Dialectical Approach to Critical Media Discourse Analysis: A Case Study of an Editorial in The Washington Post
DOI:
https://doi.org/10.18002/sin.v3i2.5263Keywords:
Critical Discourse Analysis, media discourse, Pragma-Dialectics, strategic maneuvering, editorials.Abstract
Based on the research framework of
Pragma-Dialectics, the study analyses and
evaluates an editorial about Alibaba’s Initial
Public Offering (IPO) in The Washington Post to
develop a pragma-dialectical approach to critical
media discourse analysis. The approach consists
of four interrelated parts: reconstruction of
argumentation, analysis of strategic maneuvering,
evaluation of reasonableness and social criticism
on the basis of specific social reality. The
research results show that The Washington Post
exerts different strategic maneuvering in the
whole argumentation process to convince its
audience, which mainly reflected in the
manipulation of potential topic, audience demand
and presentation means. In the case study,
strategic maneuvering is specifically supported
by the choice of starting points in the opening
stage and the design of argumentation structure
in the argumentation stage. Owing to the
influence from the editorial board’s political
stand and self-interest, it doesn’t balance the
reasonableness and effectiveness and therefore
some manipulations contain fallacious moves.
In order to prevent American investors to invest
Alibaba’s IPO, when using strategic maneuvering
The Washington Post violates freedom rule,
standpoint rule and argument scheme rule,
especially the application of argumentation
scheme for the relation of analogy and
argumentation scheme for a causal relation.
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