海外自媒体的中国形象构建研究：以YouTube平台 “Jabiertzo”频道中的民间叙事为例
DOI:
https://doi.org/10.18002/sin.v19i2.8599关键词:
中国形象；国际传播；自媒体；民间叙事摘要
随着国际交流的日益频繁，海外观众渴望深入了解真实的中国，特别是涉及普通百姓日常生活的“民间叙事”。本研究以YouTube平台的“Jabiertzo”频道为例，借助“语义网”剖析海外自媒体如何通过“他者”视角的“民间叙事”，解构外媒塑造的各种曲解，促进文化间的理解和尊重。研究发现，相对本土叙述者和西方主流媒体而言，海外自媒体更关注个人生活的真实体验：特别是通过情感交流的方式，如实反映中国社会的变迁与发展，加深全球观众对中国的理解与共鸣。论文旨在探索如何深入挖掘和巧妙运用东西方共同的情绪价值，进一步增加海外受众的互动感和体验感，以期为讲述更加生动、立体、多元的中国故事，提供值得思考的借鉴。
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